Camila – owner, dog trainer, and pack leader – of Sol Dog Walking is a friend and fellow South Orange County local. You can catch her in her tie-dye shirts and sun-decorated shorts walking up and down the hills of San Clemente with her pack of furry friends.
Fully trusting our process and creative vision, Camila merely tasked us with designing something that was, as she described, “structured fun” and down-to-earth. Challenge accepted!
The logo is reminiscent of Woodstock ‘69, an era that has fascinated Camila – and her target consumers of middle-aged, San Clemente beach-goers. Let’s be honest, though – everyone found it pretty cool!
To get the business up and running, we prioritized the three pieces of marketing material that would matter most to the success of her brand: a sales flyer, a business card, and of course, a van wrap!
We used an existing Squarespace template and applied the brand style guide elements to the type, color, and photos for customization. To see the site in action, visit www.soldogwalking.com.
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