Oak & Vine is satisfying the need for a large, private gathering space in the Paso Robles wine country. On 45 acres of oak-covered land, groups get to indulge in a private, high-end culinary experience. They offer a unique alternative to traveling and celebrating with loved ones, combining the luxuries of visiting a deluxe vacation rental, a fine dining restaurant, and a stunning piece of wine country.
While targeting consumers who host comfortable yet sophisticated events – from corporate retreats to intimate weddings to family reunions – we created a brand identity that embodied hospitality, ingenuity, notability, and comfort.
The primary logo – custom handwritten wordmark – is both casual and sophisticated. The secondary logos are designed to highlight the property’s vineyard and oak trees. The ampersand in the logo system received special treatment to symbolize the togetherness of things – from families and friends to the contrasting concepts of modern and rustic.
We chose colors that one would find in nature and, most importantly, on the property. We took the organic hues influenced by the sky, grapes, and earth and combined it with the property’s modern rustic style to create a natural and sophisticated palette.
“Sheila took extra steps to understand the Oak & Vine business and focused on speaking to our ideal market and not just the aesthetics.”
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