Coasting is a content channel that inspires people to explore and advocate for the world around them, while also serving as a platform to spotlight innovative, underexposed photographers and videographers.
We created a minimalistic logo that reflects the understated and effortless nature of what it means to be “coasting.” The kerning, or letter spacing, of the wordmark provides the expansive feeling of the coast and ocean. The logomark simulates viewing through a camera the swell lines in the ocean.
We selected primary colors that were neutral in order to allow the contributors’ photography to do most of the talking. For the accent color, we selected a strikingly bright seafoam green to influence user behavior – steering them in a direction to take action.
Balboa Extra Condensed serves confident, action-driven headlines well, and DM Sans Regular provides a grounding sans serif presence for body copy.
To inspire people to live sustainably and advocate for the planet that we share is one of the primary focuses of Coasting. Aside from admiring all the beautiful nature photographs, Coasting strives to encourage advocacy amongst its viewers. The seafoam green captures the audience’s attention and engages them into learning about efforts to sustain the Earth and to take action.
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